Japanese consumer electronics brand Aiwa is all set to start offering Premium SMART 4K Ultra High Definition LED TVs, wireless headphones, smart home audio systems, and personal audio merchandises. And they have re-entered the Indian market with their array of audiovisual products.
“This return to the Indian market is the first step in that direction and will provide to the ever-evolving expectations of our objective audience for simple and affordable technology products. We intend to invest approximately over Rs 200 crore in the coming years,” stated Manmit Chaudhry, Managing Director, Aiwa India.
The company has competitively priced its LED TVs range from Rs 7,999 to 1.99 lakh.
Of all the products made to be available in India, TVs will be congregated domestically in Delhi while the remaining audio products will be brought in from Taiwan, China, and Korea. Aiwa products will be accessible online as well as at offline retail stores via the distributor network, inclusive of large format retail stores, and institutional transactions, among others. Aiwa products will go on sale approximately August 15, the Indian Independence Day. Aiwa asserts to have a robust after-sales service system with over 200 service centers beyond India. The company aims to market about 200,000 units per annum.
Remarking on the launch, Jeffrey Alan Goldberg factoring Aiwa International, states, “We decided to start this prominent brand in India because this is one of the most vibrant markets in the world with huge potential. While there are numerous other products in the market, the understanding of the Indian consumer to lap up the most revolutionary technology is unmatchable. Moreover, the feeling of nostalgia when it comes to Aiwa is strong hither, and I am sure India will welcome the new brand status with love and joy.”
Embellishing on their strategy for India, Managing Director, Aiwa India, Manmit Chaudhry, states, “We understand in working relentlessly to provide Indian customers with a wide choice of products with innovative, exceptional features that meet special requirements across different demographics and rate brackets. This launch is the initial step in that regulation and will cater to the ever-evolving expectations of our objective audience for simple and pocket-friendly technology products. We plan to invest almost over Rs 200 crore in the coming years.”
Aiwaentered the Indian market at the beginning of the 1970s and exited before 2005. Towada Audio-based out of Tokyo retains rights in Japan and elsewhere and has been producing Aiwa-branded products since 2017. Aiwa Consumer Products is the Indian branch of Aiwa, having a joint combination with their nominated India spokesperson.
The most wanted consumer electronics brand
Dell has developed as the most committed brand in India in 2019, according to a report published by brand analytics firm TRA Research. The company has also soared five ranks over the previous year to seize the top spot and also introduced the laptop section in the report.
With 31 percent Brand Trust Index (BTI) deviation from Dell, auto brand Jeep makes a dramatic entrance in the second spot with a substantial jump of 551 ranks over last year. LIC and Amazon are listed on the third and fourth spots, and Apple iPhone appeared as India’s fifth most trusted brand, climbing 116 ranks from 2018.
Samsung is in sixth place and is the leader among mobile phones. Holding the seventh rank, LG’s televisions are also the lead in the consumer electronics super-category. Aviva Life Insurance handles the eighth-most trusted brand rank, Maruti Suzuki is at the ninth position and is accompanied by the State Bank of India at tenth place.
The Tata Group has 23 brands amongst the most trusted list. Godrej has 15 labels, Amul has 11, and Samsung is embodied in eight categories. Seven brands each represented by LG, Cadbury’s, Honda, Nestle, Dabur, and Parle. Dabur’s labels are leaders in each of the assemblages they were included in.
The report, ninth in the line, uses a proprietary 61-attribute trust model to rank the brands. The study has been carried across 16 Indian cities on 2,315 consumers aged among 21 to 50 years pertaining to Sec A and B with a minimum yearly income of Rs 2.4 lakh.
The consumer electronics market is at present, witnessing new technological innovations with each passing day. Numerous trends are shaping up to push the market towards productivity.
Consumer electronics trends
Technology is developing at a fast pace, and given the kind of modifications that are being observed every day, it will not be inaccurate to say that the future will be quite unconventional from what it is now. Technology is producing about paradigm transformations in the way humans connect, interact, exchange information, and conduct their day-to-day lives. It is making innovations attainable and driving demand.
Internet of Things (IoT)
One of the prominent trends in the coming times will be IoT (Internet of Things) and digital consolidation. IoT has begun the next stage of business promising value instead of potential, confluence/integration, and ever more IoT-enabled projects preferably of pilot projects. Now, the center is moving from what IoT can do to what it creates, how precisely it fits into business objectives, and how it produces value. Devices of the days to come will not only be interconnected but will also communicate with each other in an immersive manner. IoT has aided modern families to simplify their daily lives. Digital centralization has given households the capacity to seamlessly monitor and manage via a single app, the vast and ever-growing array of products and services that are cooperative with the IoT platform.
Growth of intelligent assistants
CES 2018 displayed that the connecting thread linking the whole wide array of consumer electronics products and services is ‘connectivity’ in itself. With the advent of VR, IoT, and AI, intelligent assistants are performing a pivotal role in streamlining consumer experience. An associate that controls and commands all devices and machines as per the consumer’s requirements is what all ‘smart homes’ strive to offer. Most voice assistants today are restricted to phones. But such assistance might be a component of more than just your phone; they could also be consolidated in televisions, lights, refrigerators, to name the essential.
Another course worth noting is that each device will have multiple services. Though this trend is pretty much visible now, it is likely to snowball even further in the days to come. The gadgets of the future will be all-in-one and multifunctional; as an example today, a refrigerator can be utilized and transformed into a smartphone where one can access the internet and type messages.
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