The world of augmented and virtual reality is evolving on a swiftly forward moving ground. It is buzzing the world of entertainment and video game industry already and is set to change the dynamics of driving world in coming days. As per a new report from ABI Research the automotive applications of augmented and virtual reality will soon improve safety of vehicles and grant “intuitive activity” to driving process. Ultimately, it will smoothen the transition from manual to autonomous driving in coming days.
The AR (Augment Reality) heads-Up displays may paint three-dimensional driving instructions over road geometry highlighting the moving obstructions like pedestrians, cars, and other things. This will improve the vehicle’s sense of awareness about its surrounding giving a solid ground to acceptance of autonomous driving concept among people. As per ABI, in next decade, around 15 million AR HUDs will find their ways in more and more cars with about 11 million embedded solutions.
Dominique Bonte, the VP of ABI further adds, “Automotive OEMs need to address technological challenges before AR HUDs hit the mainstream market. These include how to capture and interpret road geometry through computing intensive sensor fusion, precise vehicle positioning, laser projection, driver monitoring via inward facing cameras and designing sophisticated algorithms to generate precise augmentation content in the viewing field of the driver.”
Auto giants including Audi, Hyundai, and Ford are already inculcating latest technologies like AR user manuals and “see-through” applications in their offerings that integrate AR with vehicle-to-vehicle communication. Volvo has also entered into partnership with Microsoft to explore better opportunities related to VR applications with their new gadgets range like HoloLens, etc.
Most consumers are off the view that a regular display of graphics and information over their dashboard or windshield will not only be disturbing but confusing as well. People like to rely more on their own senses than the artificial ones. Bonte further adds, “It will be critical to use AR sparingly, in a minimalistic way and only to display relevant, contextual information when needed to improve the driver’s perception of the road environment and reducing response times.”
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