Baidu Chooses To Go With ON Semiconductor Image Sensors For Apollo Autonomous Driving Platform

Baidu’s Apollo Autonomous Driving Platform was recently joined by an innovation from ON Semiconductors. This collaboration would allow the two players to get plug-and-play imaging solutions that will be easy to operate and play. Apollo offers an open source, highly reliable software and hardware system which enables development of a highly efficient autonomous driving system with the help of automotive systems designers. Image sensing would play a very important role in development of Apollo platform that is to be a base of enhanced autonomous driving functionality.

ON Semiconductor would be giving in its highly qualified advanced 3-mm CMOS image sensor product that would provide a strong base to permit customers to start with development of vision systems for autonomous driving instantly. It would also offer enough flexibility to take steps towards futuristic sensors at volume deployment. With the help of High Dynamic Range (HDR), the sensor would easily offer clear, crisp, and single videos and images under mixed light and challengingly low scenes that are quite synonymous to automotive environments.

Apart from an advanced and simplified design, implementation and testing of automotive camera applications, this association would provide Apollo ecosystem members a first preference access to product information and technical support from ON Semiconductor. Almost all Apollo partners would also get access to new opportunities to work with futuristic, groundbreaking image sensing technologies from ON Semiconductor. The General Manager and VP of Intelligent Driving Group at Baidu, Mr. Zhenyu, says, “Given the importance of cameras as sensors for autonomous driving, we considered many aspects in our selection process for the Apollo platform including product roadmap, experience in automotive, and technical support for ecosystem platforms. ON Semiconductor was the right choice for Apollo platform image sensor needs.”