Katherine Krug has been suffering with sciatica and back pain issues from a long time as her job involved consistent sitting on laptop for half of the day. Her habit of not sitting in right posture led to pain in neck and back, pessimism, fatigue, and several other lower concentration inducing problems. Do you know that a good or correct posture can lead to better memory skills. Bring down stress levels, and enhance energy of person involved. After working hard on this issue, Krug and her team came back with a new solution called “BetterBack Therapy”. It is a next-generation back pain relief device that comes with added ice and heat mix for relieving back from this pain.
Katherine wanted to develop a device that can bring changes in habits of a person in a soft manner and retrain their bodies to sit in correct posture and stand in a better one even when they are out of the device. One of the biggest challenges they faced while preparing this iteration is the fitting issues with every other person. It was not easy to make a product that can fit 1 one percent of women and 99 percent of man at the same time. The first six prototypes they prepared needed to be fit for every body shape, femur length ratio, and waist size. Therefore, the needed a lot of impromptu fittings, for this reason they called in several strangers from the crown and asked them to try the device. This helped them in deciding the size and finally they developed two sizes that could help in correcting posture of people having waist up to 55 inches.
But the story was not over here, the next biggest challenge they faced was with respect to people. They factory as well as other people waited till they received a production order for about 80 percent production capacity and post that they stopped working and asked for money. After a new negotiations, they were somehow able to get back to work and complete the assignment. BetterBack Therapy is a good product that will evolve further with customer feedback. However, the biggest challenge remains is that of cold and heat packs, various zippers, comfort corners, leather replacement, and so forth.
Filed Under: News
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