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Intel Arc: A new high-performance graphics brand

By Michelle Froese August 17, 2021

Intel has revealed the brand for its upcoming consumer high-performance graphics products: Intel Arc. The Arc brand will cover hardware, software, and services. It will span multiple hardware generations with the first generation that’s based on the Xe HPG microarchitecture, code-named Alchemist (formerly known as DG2).

Watch a video about here.

Intel further revealed the code names of future generations under the Arc brand: Battlemage, Celestial, and Druid.

Why it matters
 Intel Xe is a scalable graphics and compute architecture designed to deliver exceptional performance and functionality spanning integrated to discrete and data centers to supercomputers.

Upcoming Intel Arc graphics products are based on the Xe HPG microarchitecture, a convergence of Intel’s Xe LP, HP and HPC microarchitectures, that will deliver scalability and compute efficiency with advanced graphics features.

Alchemist, the first generation of Intel Arc products, will feature hardware-based ray tracing and artificial intelligence-driven super sampling, offering full support for DirectX 12 Ultimate.

“Today marks a key moment in the graphics journey we started just a few years ago,” said Roger Chandler, Intel VP and GM of Client Graphics Products and Solutions. “The launch of the Intel Arc brand and the reveal of future hardware generations signifies Intel’s deep and continued commitment to gamers and creators everywhere. We have teams doing incredible work to ensure we deliver first-class and frictionless experiences when these products are available early next year.”

Who it helps
Intel’s long-term vision is to bring frictionless gaming and content creation experiences to gamers and creators worldwide, giving them innovation and choice in hardware coupled with open and accessible software tools.


Filed Under: Components, News, Video
Tagged With: alchemist, graphics, Intel, intelarc, microarchitectures
 

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