Intel launches industry’s first AI PC Acceleration program

Building on the AI PC use cases shared at Innovation 2023, Intel has launched the AI PC Acceleration program, a global innovation initiative designed to accelerate the pace of AI development across the PC industry.

The program aims to connect independent hardware vendors (IHVs) and independent software vendors (ISVs) with Intel resources that include AI toolchains, co-engineering, hardware, design resources, technical expertise, and co-marketing opportunities.

These resources will help the ecosystem take full advantage of Intel Core Ultra processor technologies and corresponding hardware to maximize AI and machine learning (ML) application performance, accelerate new use cases, and connect the wider PC industry to the solutions emerging in the AI PC ecosystem.

The age of the AI PC
Arrival of the AI PC represents an inflection point in the PC industry — an age marked by the increasing availability of software enhanced by AI and ML algorithms. These applications empower people to create art, make music, synthesize knowledge, and work smarter.

Intel is at the forefront of this transition with robust architectures for the central processing unit (CPU), graphics processing unit (GPU), and neural processing unit (NPU) to optimize the performance and power efficiency of AI software.

“Intel recognizes that software leadership is key to the AI PC experience, and we’re uniquely positioned to lead the industry with an open ecosystem approach. With a long history in AI development and a deep network of ISV engineering relationships, Intel will take an active role in fostering connections and innovations that propel new use cases and experiences on the PC,” said Michelle Johnston Holthaus, executive VP and GM of the Client Computing Group at Intel.

Enhancing PC experiences
The AI PC Acceleration program will provide access to Intel’s deep bench of engineering talent for targeted software optimizations and tuning based on ISV needs, core development tools and software developer kits like OpenVINO, and go-to-market opportunities.

Working with more than 100 ISVs on more than 300 AI-accelerated features — including Adobe, Audacity, BlackMagic, BufferZone, CyberLink, DeepRender, Fortemedia, MAGIX, Rewind AI, Skylum, Topaz, VideoCom, Webex, Wondershare Filmora, XSplit, and Zoom — Intel will help enhance PC experiences across audio effects, content creation, gaming, security, streaming, video collaboration, and more.

“With time, we expect these kinds of initiatives to produce a new kind of creative environment for musicians, podcasters, and audiophiles — a worthy successor to the traditional audio tools that have typified the last 20 years,” said Martin Keary, head of product at Audacity. “We hope that this will be the first of many successful AI initiatives with Audacity. We have long hoped that Audacity can become a general hub for researchers to showcase their work, while also providing curious users with a rich and varied suite of amazing new AI tools to try out.”