Magna And Renesas Come Together To Load The Vehicle Segment And Consumers With Advanced Safety

Renesas Electronics Corporations, one of the best suppliers of automotive semiconductor solutions in industry, recently teamed up with Magna to pace up the adoption of ADAS (Advanced Driving Assistance System) features with a novel cost effective 3D surround vision system that will serve entry and mid level vehicles. For those who are not aware, Magna is a leading mobility technology firm and is top supplier of automotives on this planet.

Fig.1 : Magna’s Surround View System Adopts Renesas’ System-on-Chip (Image Source)

The 3D surround view system introduced by these two giant comes embedded with Renesas’ low power, high performance SoC (System-on-Chip) optimized to suit smart camera as well as surround view frameworks. When a firm enables 3D surround view safety framework, it helps the automakers deliver a more advanced and safer vehicle to higher number of consumers leading to a more safer vehicle society.

The 3D surround view system by Magna is a special vehicle camera system that promises 360-degree panoramic view that assists the drivers while performing or parking vehicles at lower speed. The 3D surround view system also allows the drivers to take a look at their surroundings with help of a simple interface. The object detections system alerts the driver about other obstacles in path at the same time. The 3D surround view system excels in giving driver a real picture of their surrounding environment which is a step ahead from the present day parking assists that offer bird-eye view. The 3D surround view system has intrigued interest of several automakers who plan to embed this system in their future vehicles.

According to the Deputy General Manager and Senior Vice President of Automotive Solution Business Unit of Renesas Corporation, Shinichi Yoshioka, “Automated driving systems require scalability to address the wide range of requirements of car consumers, The collaboration, combining our best-in-class automotive semiconductor expertise, and Magna’s world-class automotive system innovation is an important step in delivering cost efficient 3D surround view system across vehicle classes, bringing valuable safety features to diverse price ranges.”