Samsung launches "made in India" smartphones

Samsung recently introduced the much-awaited “made in India” Samsung Galaxy Note10 and Galaxy Note10+ with amplified S Pen and pro-grade camera.

The phone utilizes Android 9 (Pie) operating system, the slimmest and small 6.3-inch FHD+ Galaxy Note10 (8GB RAM+256GB memory with no microSD slot) is assessed at Rs 69,999. The larger 6.8-inch Galaxy Note10+ (12GB RAM+256GB memory) with Cinematic Infinity Display will begin from Rs 79,999.

The top-end model (non-5G) of Note 10+ with 12GB RAM with 512GB internal storage (increased up to 1TB) will be accessible for Rs 89,999.

“Galaxy Note fans in India are most dependable. With Galaxy Note10, we are designing a new era of mobile richness. The new designs will appeal to millennials with their svelte design, stunning colors, and power-packed features,” HC Hong, President and CEO, Samsung Southwest Asia, announced during the launch event.

Consumers were offered the opportunity to pre-book Galaxy Note series across preferred retail outlets and online portals, and the smartphones went on sale August 23.

Samsung seeks a bigger share of the Indian market
Samsung Electronics Co Ltd recently announced it was aiming to extend its part of the India flat-screen TV business. The company revealed a new line of premium TVs it believes will stave off the production it, and other suppliers have witnessed in other markets.

India’s increasing middle class, buoyed by more than a decade of continuous growth, is splurging on smart TVs. Samsung and various other consumer electronics providers expect a substantial increase to sales as a result of the Cricket World Cup, currently begun in England and Wales.

Sales will also get a boost during India’s festival season when households traditionally spend heavily on presents, particularly on electronics that are normally massively discounted by retailers. The season culminates with Diwali — the annual festival of lights.

According to Raju Pullan, the senior vice president of Samsung, their strategic target is to move towards a 34 percent market share in November after Diwali. Pullan estimates Samsung’s prevailing market share at roughly 30 percent. Powered by its more than 1 billion customers, the country’s thirst for more significant TVs has also become a critical germination market for Netflix, Apple, Sky, and others in the past two years. Some media estimations have valued the flat-screen TV market at more than USD 3 billion.

Businesses in Asia have been watching the intensity of the ongoing U.S.-China trade war apprehensively, with market research firm IHS Markit announcing recently that South Korean and Chinese TV producers had cut panel orders in the second semester.

Samsung, celebrated for its mobile phones, consumer electronics, and tablets but also the world’s significant maker of microchips, has obtained the top spot in the local TV market. The company is meeting competition from LG Electronics Inc and Sony Corp, as well as a some of smaller Chinese competitors.

The Indian electronics industry is progressing through an interesting phase due to innovative changes in technology, the initiation of innovative products, and the trials of global competition. As a result, electronic product and component manufacturers must concentrate on continuously enhancing their products. According to experts, there are a few trends that will shape the market in India.

Continuous miniaturization and the increasing of multiple functions are the most common trends. The miniaturization of products has led to the creation of tiny devices or components, while confluence has led manufacturers to combine multiple methods. The miniaturization requires a larger density of components, made achievable through VLSI designs. This also facilitates a lower cost of production, resulting in a reduction in product prices. Miniaturization is assumed to continue and will affect the traditional component market, as chip components and unified circuits will displace most of the standard components.

Customers are becoming more technology-conscious and have begun to ask for products with built-in artificial intelligence. The demand has resulted in the development of electronics and consumer durable products that come with intelligent features. For instance, washing machines can now calculate the load and determine the appropriate washing cycle. Artificial intelligence will move past consumer products and will be accessible in several medical electronics and industrial electronic merchandises with CNC-controlled purposes.

According to the Make in India initiative, the Electronic Development Fund Policy has been approved to justify a transposed duty structure. The Modified Special Incentive Package Scheme (M-SIPS) has been included to provide a CAPEX subsidy of approximately 15 – 20 percent. Consumer electronics manufacturers are well-placed to elevate investments in stock, distribution, and R&D in the next several years. With the growing appearance of organized retail, the market has undergone the emergence of fashionable, durable retail chains, which comprise e-retailers such as Reliance Digital, E Zone, Tata Croma, to name a few.

Elevated production in the Indian electronics market can be attributed to increased demand for high-level computers, TVs, mobile phones, and defense-related electronics. The position in this market demands that manufacturers keep on track with the latest technology.