Engineers Garage

  • Electronics Projects and Tutorials
    • Electronic Projects
      • Arduino Projects
      • AVR
      • Raspberry pi
      • ESP8266
      • BeagleBone
      • 8051 Microcontroller
      • ARM
      • PIC Microcontroller
      • STM32
    • Tutorials
      • Audio Electronics
      • Battery Management
      • Brainwave
      • Electric Vehicles
      • EMI/EMC/RFI
      • Hardware Filters
      • IoT tutorials
      • Power Tutorials
      • Python
      • Sensors
      • USB
      • VHDL
    • Circuit Design
    • Project Videos
    • Components
  • Articles
    • Tech Articles
    • Insight
    • Invention Stories
    • How to
    • What Is
  • News
    • Electronic Product News
    • Business News
    • Company/Start-up News
    • DIY Reviews
    • Guest Post
  • Forums
    • EDABoard.com
    • Electro-Tech-Online
    • EG Forum Archive
  • DigiKey Store
    • Cables, Wires
    • Connectors, Interconnect
    • Discrete
    • Electromechanical
    • Embedded Computers
    • Enclosures, Hardware, Office
    • Integrated Circuits (ICs)
    • Isolators
    • LED/Optoelectronics
    • Passive
    • Power, Circuit Protection
    • Programmers
    • RF, Wireless
    • Semiconductors
    • Sensors, Transducers
    • Test Products
    • Tools
  • Learn
    • eBooks/Tech Tips
    • Design Guides
    • Learning Center
    • Tech Toolboxes
    • Webinars & Digital Events
  • Resources
    • Digital Issues
    • EE Training Days
    • LEAP Awards
    • Podcasts
    • Webinars / Digital Events
    • White Papers
    • Engineering Diversity & Inclusion
    • DesignFast
  • Guest Post Guidelines
  • Advertise
  • Subscribe

TI’s launches SimpleLink family for efficient Wi-Fi and IoT connections

By Michelle Froese April 25, 2023

Texas Instruments (TI) introduced a new SimpleLink family of Wi-Fi 6 companion integrated circuits (ICs) to help designers implement highly reliable, secure, and efficient Wi-Fi connections at an affordable price for applications that operate in high-density or high-temperature environments up to 105º C.

Affordable Wi-Fi® built to work everywhere.

The first products in TI’s new CC33xx family include devices for Wi-Fi 6 only or for Wi-Fi 6 and Bluetooth Low Energy 5.3 connectivity in a single IC.

When attached to a microcontroller (MCU) or processor, the CC33xx devices enable a secure Internet of Things (IoT) connection with reliable radio-frequency (RF) performance in broad industrial markets, such as grid infrastructure, medical, and building automation.

“The adoption of Wi-Fi 6 and Wi-Fi 6E is accelerating, with 2.5 billion Wi-Fi 6 devices expected to ship worldwide in 2023,” said Kevin Robinson, CEO of Wi-Fi Alliance. “Today’s Wi-Fi is well suited to address a variety of industrial IoT applications, and innovation from companies like Texas Instruments is helping expand the number of applications, such as electric vehicle charging systems, smart meters, and smart appliances, that can rely on Wi-Fi to deliver reliable, consistent, and efficient connectivity in the IoT market.”

Robust Wi-Fi performance
The 2.4-GHz CC33xx devices provide greater Wi-Fi network efficiency and a stable connection across more than 230 access points, while operating at temperatures from –40º to 105º C. The devices also allow designers to affordably connect their IoT edge nodes directly to home or enterprise access points without additional equipment.

The Wi-Fi 6 companion devices feature orthogonal frequency division multiple access (OFDMA) technology and basic service set (BSS) coloring to deliver fast and consistent network performance and connect more devices simultaneously, without interference from congestion.

The devices also support Wi-Fi Protected Access (WPA) security features, including the latest WPA3 cryptographic technologies for personal and enterprise networks and a secure boot feature with firmware authentication.

Flexibility
SimpleLink CC3300 and CC3301 Wi-Fi 6 companion ICs easily attach to TI and many other companies’ MCUs and processors that support Linux or real-time operating systems (RTOS).

For example, CC33xx products easily attach to artificial intelligence (AI)-capable processors like TI’s new AM62A Arm Cortex-based vision processors, used in edge AI applications like smart appliances and security cameras to reliably connect smart Wi-Fi-enabled devices to the cloud.

Industrial design engineers can also incorporate TI’s CC3300 with host MCUs such as TI’s 2.4-GHz CC2652R7 SimpleLink multiprotocol wireless MCU or an AM243x MCU-hosted system to enable greater IoT flexibility with Wi-Fi 6, Bluetooth LE 5.3, Thread, Zigbee 3.0 and Matter protocols.

“Adding a secure and robust wireless connection to an industrial design such an EV charging system that operates in an outdoor and potentially hard-to-reach environment is challenging and especially costly for designers,” said Marian Kost, VP and GM of Connectivity at Texas Instruments. “Our new SimpleLink family of Wi-Fi devices makes it significantly more affordable and simpler to implement the latest Wi-Fi technologies in more places than ever before.”

You may also like:


  • TI unlocks scalable edge AI performance in smart camera applications

  • TI pioneers the industry’s first stand-alone active EMI filter ICs

  • TI expands space-grade product portfolio with radiation-tolerant plastic packages

  • TI offering wireless microcontrollers that enable high-quality Bluetooth LE

Filed Under: Components, IoT applications, News, Wireless
Tagged With: electricvehicles, internetofthings, IoT, security, texasinstrument, wifi, wifi6, wifiprotectedaccess
 

Next Article

← Previous Article
Next Article →

Questions related to this article?
👉Ask and discuss on Electro-Tech-Online.com and EDAboard.com forums.



Tell Us What You Think!! Cancel reply

You must be logged in to post a comment.

EE TECH TOOLBOX

“ee
Tech Toolbox: Internet of Things
Explore practical strategies for minimizing attack surfaces, managing memory efficiently, and securing firmware. Download now to ensure your IoT implementations remain secure, efficient, and future-ready.

EE Learning Center

EE Learning Center
“engineers
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.

HAVE A QUESTION?

Have a technical question about an article or other engineering questions? Check out our engineering forums EDABoard.com and Electro-Tech-Online.com where you can get those questions asked and answered by your peers!


RSS EDABOARD.com Discussions

  • Does mobility carrier ratio changes with Wn? (0.18um) inverter design
  • DC/DC Converter with wide range input
  • i need an embedded c program that will read a 12 bit memory address from the io pins and output the data to pins from the memory in a 8051 mcontroller
  • Output return loss mismatch
  • DIY Buck Boost Converter using XL6019

RSS Electro-Tech-Online.com Discussions

  • parallel-to-serial problem
  • Back to the old BASIC days
  • Guitar electronics project
  • 12v battery, 18v magic
  • Actin group needed for effective PCB software tutorials

Featured -USB Series

  • Controller Chip Selection for Developing USB Enabled Device (Part 6/6)
  • Signal and Encoding of USB System (Part 5/6)
  • USB Requests and Stages of Control Transfer (Part 4/6)
  • USB Descriptors and their Types (Part 3/6)
  • USB Protocol: Types of USB Packets and USB Transfers (Part 2/6)
  • Introduction to USB: Advantages, Disadvantages and Architecture (Part 1/6)

Recent Articles

  • Littelfuse driver achieves less than 1 µA standby current for energy-efficient designs
  • Microchip optimizes power consumption in transceiver-less FPGA design for automotive applications
  • What is an IoT platform and when is one useful?
  • Silanna launches laser driver IC with sub-2 ns FWHM pulse for LiDAR application
  • LEM introduces current sensors with bandwidth up to 2.5 MHz for precision applications

EE ENGINEERING TRAINING DAYS

engineering

Submit a Guest Post

submit a guest post
Engineers Garage
  • Analog IC TIps
  • Connector Tips
  • Battery Power Tips
  • DesignFast
  • EDABoard Forums
  • EE World Online
  • Electro-Tech-Online Forums
  • EV Engineering
  • Microcontroller Tips
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • 5G Technology World
  • Subscribe to our newsletter
  • About Us
  • Contact Us
  • Advertise

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy

Search Engineers Garage

  • Electronics Projects and Tutorials
    • Electronic Projects
      • Arduino Projects
      • AVR
      • Raspberry pi
      • ESP8266
      • BeagleBone
      • 8051 Microcontroller
      • ARM
      • PIC Microcontroller
      • STM32
    • Tutorials
      • Audio Electronics
      • Battery Management
      • Brainwave
      • Electric Vehicles
      • EMI/EMC/RFI
      • Hardware Filters
      • IoT tutorials
      • Power Tutorials
      • Python
      • Sensors
      • USB
      • VHDL
    • Circuit Design
    • Project Videos
    • Components
  • Articles
    • Tech Articles
    • Insight
    • Invention Stories
    • How to
    • What Is
  • News
    • Electronic Product News
    • Business News
    • Company/Start-up News
    • DIY Reviews
    • Guest Post
  • Forums
    • EDABoard.com
    • Electro-Tech-Online
    • EG Forum Archive
  • DigiKey Store
    • Cables, Wires
    • Connectors, Interconnect
    • Discrete
    • Electromechanical
    • Embedded Computers
    • Enclosures, Hardware, Office
    • Integrated Circuits (ICs)
    • Isolators
    • LED/Optoelectronics
    • Passive
    • Power, Circuit Protection
    • Programmers
    • RF, Wireless
    • Semiconductors
    • Sensors, Transducers
    • Test Products
    • Tools
  • Learn
    • eBooks/Tech Tips
    • Design Guides
    • Learning Center
    • Tech Toolboxes
    • Webinars & Digital Events
  • Resources
    • Digital Issues
    • EE Training Days
    • LEAP Awards
    • Podcasts
    • Webinars / Digital Events
    • White Papers
    • Engineering Diversity & Inclusion
    • DesignFast
  • Guest Post Guidelines
  • Advertise
  • Subscribe