Anchor text is the visible text for a hyperlink. The URL of the webpage is hidden behind the text and when someone clicks on the text, browser will redirect it to the URL. For example let’s see this hyperlink – Search Engine Optimization. When you click on this link, your browser will be redirected to the URL – http://www.engineersgarage.com/articles/seo-search-engine-optimization, but the text that is visible on your screen is “Search Engine Optimization”, which is the anchor text for this hyperlink.
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