SEO, Search Engine Optimization is an internet marketing technique that is used to optimize a website in order to bring it higher in the search engine results for a specific search query. The billions of searches are conducted every day on different search engines and in turn, they are responded with thousands of web pages for the each query. Users are of course more prone to visit the web pages with higher positions (Most probably the top five results) in search results as they are perceived to be most relevant to the search term. In fact most of the online businesses are depended on these top five results.
The process of Search Engine Optimization lies under these two categories:
· On page Optimization
· Off page Optimization
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