Coto Technology, a leading manufacturer of reed relay switches and TMR-based sensors, has recently introduced a new analog sensor. The new RedRock RR110 wafer-based TMR (Tunneling Magnetoresistive) unit is offered in small package size yet offering strong magnetic sensitivity and high directionality and that too at a highly competitive price. The new sensor is ideally suitable for continuous fluid measurement applications such as countertop appliances, utility meters, white goods, security and anti-tampering applications, medical devices, industrial positioning, and other proximity sensing applications. Developed with minimal design efforts, the RR110 can serve as an easy replacement to a complex, costly and vulnerable bare glass reed switch ladder.