Reciprocal Linking is the term used in Search Engine Optimization for the way of linking two or more websites with each other i.e. First site links to second site and second site also links back to the first one. It is also called as ‘two way link exchange’ by SEO specialists. The backlinks achieved through reciprocal linking are known as reciprocal links. Reciprocal linking is done to provide readers the related content as well as to increase the link popularity of the website.
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