Black Hat SEO (Search Engine Optimization) is the practice of optimizing a website using tricks and techniques that are not suggested by search engines. It includes the techniques that manipulate the website by excessively keyword stuffing and creating backlinks by false means in order to bring the webpage higher on the search engine. This process is also called ‘Spamdaxing’.
There are a lot of techniques that are used in to black hat SEO like – keyword stuffing, cloaking, hidden texts/links, etc. Eventually, such websites are penalized or blocked by search engines.
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